PRESS RELEASE                                                                                                                           

   EP Hunting Introduces new high-speed REIGN Broadhead
   01/13/2009

EP Hunting introduces new high-speed REIGN Broadhead Leave it to two innovative Michigan bowhunters to make the first substantial breakthrough in recent years in broadhead design. Mike Mix and Doug VandeWater are fairly average guys, but they had the vision and tenacity to look at existing broadhead design and realize that while bow speeds have climbed in recent years from the low 200’s to well over 300fps, broadhead design had changed very little. Through trial and error, the team created a broadhead that eliminates the problems inherent in current designs and at the same time capitalizes on the speed created by today’s “hyper-bows”. They introduced The REIGN broadhead at the recent ATA Show and were amazed by the positive response.

Two innovations separate The REIGN from other broadheads. First is a rather blunt looking tip called a SHATTERHEAD ™. It is razor sharp on four sides, but features a much steeper angle than other broadheads. In testing, the partners learned that at higher speeds, the tip was able to act similar to a mushrooming bullet and literally explode bone outward on contact, clearing the way for little or no blade damage on entry. SHATTERHEAD™ makes excellent sense when you consider the speed. No longer do tips need to pry, penetrate or wedge through bone. At 300 fps, a stronger, steeper tip can literally blow it out of the way.

The second innovation is a pivoting, single-piece, two-blade design that features a patented, spring-loaded ball bearing mechanism that re-centers the blade after it pivots to get past bone on shots where bone is not center-hit. Mix and VandeWater learned that a fixed or mechanical head is radically thrown off course when a single blade contacts bone. It either grabs or glances and both actions radically change the intended trajectory. SWIVELTECH™ allows the blade to move, re-center for maximum cut and not be thrown off it’s original path. The arrow carries more energy into and through the body cavity and provides bullet-true penetration.

The two features combined may virtually rewrite the book on broadhead design in an age of faster and faster bows. The head weighs 100grains and is 100% Stainless Steel. For more information, visit ephunting.com.