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PRESS RELEASE
01/13/2009
EP Hunting introduces new high-speed REIGN Broadhead Leave
it to two innovative Michigan bowhunters to make the first
substantial breakthrough in recent years in broadhead
design. Mike Mix and Doug VandeWater are fairly average
guys, but they had the vision and tenacity to look at
existing broadhead design and realize that while bow speeds
have climbed in recent years from the low 200’s to well over
300fps, broadhead design had changed very little. Through
trial and error, the team created a broadhead that
eliminates the problems inherent in current designs and at
the same time capitalizes on the speed created by today’s
“hyper-bows”. They introduced The REIGN broadhead at the
recent ATA Show and were amazed by the positive response.
Two innovations separate The REIGN from other broadheads.
First is a rather blunt looking tip called a SHATTERHEAD ™.
It is razor sharp on four sides, but features a much steeper
angle than other broadheads. In testing, the partners
learned that at higher speeds, the tip was able to act
similar to a mushrooming bullet and literally explode bone
outward on contact, clearing the way for little or no blade
damage on entry. SHATTERHEAD™ makes excellent sense when you
consider the speed. No longer do tips need to pry, penetrate
or wedge through bone. At 300 fps, a stronger, steeper tip
can literally blow it out of the way.
The second innovation is a pivoting, single-piece, two-blade
design that features a patented, spring-loaded ball
bearing mechanism that re-centers the blade after it pivots
to get past bone on shots where bone is not center-hit. Mix
and VandeWater learned that a fixed or mechanical head is
radically thrown off course when a single blade contacts
bone. It either grabs or glances and both actions radically
change the intended trajectory. SWIVELTECH™ allows the blade
to move, re-center for maximum cut and not be thrown off
it’s original path. The arrow carries more energy into and
through the body cavity and provides bullet-true
penetration.
The two features combined may virtually rewrite the book on
broadhead design in an age of faster and faster bows. The
head weighs 100grains and is 100% Stainless Steel. For more
information, visit ephunting.com.
